Minnesota Governor's Fishing Opener: The Economic Ripple Behind the Rod & Reel

In this special episode of Explore Minnesota More, we cast a line into the deep connection between the Governor’s Fishing Opener and Minnesota’s outdoor economy. From a small bait fish farm in Staples to a bustling tackle counter in St. Paul, we explore how this annual tradition sparks economic activity across the state.

You'll hear from:

• Barry Thoele, owner of Lincoln Bait, aquaculture advocate, and a veteran of the bait industry.
• Doug Staley, fishing department buyer at Joe’s Sporting Goods, who’s been helping Minnesotans gear up for over four decades.

Together, they reveal how the fishing opener isn’t just about landing walleye—it’s about launching a season that supports small businesses, fuels tourism, and keeps Minnesota communities connected.

Whether you’re a diehard angler or a curious listener, this episode dives into the human stories—and local dollars—behind one of Minnesota’s most beloved seasonal rites.

🧭 What You’ll Learn:

• Why the opener is a critical weekend for rural and urban bait shops
• How bait and tackle sales support a $13.5B outdoor economy in Minnesota
• The seasonal shift from ice fishing to open water and how shops prepare
• How traditions like the opener support tourism, retail, and community connection

Credits:
Producers: Randolph Briley & Cody Nelson
Hosts: Sarah Strommen and Lauren Bennett McGinty
Original Music by Andrew Haaheim and Alsever Lake